This puts the spotlight on employee branding. What’s your company like to work for? What do you offer, apart from a pay packet? And what does your social media recruiting say about your company culture? This is where consistent, on-brand posts can create a great first impression.
What about ourselves at OneUp Sales? Here’s our take on working to make sales fun.
Popular formats
So how can you stand out in a crowded field? Job posts alone won’t give prospective candidates a feel for your company. Here are some ideas to get you going:
Think about what’s helpful to your audience to cut through the noise. You may want to do a live Q&A or even streaming. Look at the profiles of your followers for clues on content – or ask them.
When companies first took to social media, they were predictably anxious about protecting their brands. And about productivity. The result? Lots of guidelines and bans on social media use during the day.
The tide is turning. Companies are getting clued in about the benefits of engaging with employees online. In fact, your talent pool can expand by ten times through your team’s networks. And if your firm is a good place to work, you’ll have ready-made brand ambassadors in the office.
It’s worth spelling out your position on social media at work. Why not make it the focus of your next team meeting? Here are a few things you may want to consider:
Encourage people to connect to each other and the company page.
Encourage them to like and share your company’s blogs and other content marketing.
Identify social media-savvy colleagues and get them to present tips and insights. Personal branding, how to use hashtags effectively – there’s lots of topics that are great for individuals and teams.
Put the social media in context of your company’s revenue and recruitment goals.
Share the best industry-specific discussion groups and boards – and infiltrate them as a team.
Walk the walk: look at your own social media profiles first.
Take some time to understand your account’s analytics. There are tonnes of insights waiting to be discovered and you don’t need to be a marketing expert.
There’s no one way to use social media for recruitment, but it helps to know your audience well. Don't forget, there’s always paid social advertising to consider too.
OneUp Sales - building high performance sales teams by increasing productivity, retaining talent, and empowering management across your organisation. Learn more about our platform and explore what it could do for you.
It’s ironic, really. Recruitment companies need their own services more than any other industry sector. In the UK, annual staff turnover averages out...
Recruitment is changing, fast. 92% of recruiters now use social media for work and most applicants start their job search online. This means adopting...